Fractional Paid Media & Growth Leadership for Established DTC Brands

Brands On My CV

Who I Work With

I work with established DTC brands that have moved past product-market fit and are ready to scale with intention.

My clients typically:

• Generate $15M–$30M in annual revenue
• Invest meaningfully in paid media across Meta, Google, and emerging channels
• Have strong products and creative, but lack clear ownership of growth strategy
• Feel constrained by inefficient spend, unclear attribution, or fragmented execution

If you are looking for someone to "run ads," I am not the right fit. If you want a senior partner who thinks like an owner and helps guide growth decisions, we should talk.

The Challenge

Many brands reach a point where paid media is no longer the problem, but it is not the solution either.

Spend increases, but growth feels capped. Agencies execute well, but no one owns the bigger picture. Attribution is unclear, creative testing lacks structure, and decisions are made channel by channel instead of through a unified growth strategy.

I help bring clarity to this stage. My work focuses on turning paid media into a system that supports sustainable growth, aligns with business goals, and gives leadership confidence in where to invest next.

How I Work

I operate as a player-coach. That means I bring senior-level strategy while staying close enough to execution to make smart, informed decisions.

My work typically includes:

• Owning paid media strategy across channels
• Defining clear success metrics tied to business goals
• Building creative testing frameworks that scale
• Improving attribution and decision-making clarity
• Partnering closely with founders, executives, and in-house teams

I am not interested in busywork or vanity metrics. My focus is disciplined growth, clear measurement, and systems that compound over time.

Experience and Results

Over the past decade, I have led paid media and growth strategy for high-growth consumer brands, managing more than $20M in annual spend across Meta, Google, Pinterest, affiliate, and influencer channels.

Recent results include:

• Scaling acquisition-driven revenue more than 80% year over year
• Expanding new customer mix from minority share to the majority of total purchases
• Growing paid media efficiency while increasing spend at scale
• Building affiliate and creator programs that drive meaningful incremental growth

These results are the outcome of strong fundamentals, clear strategy, and consistent execution.

Ways We Can Work Together

Most clients engage with me in one of three ways:

I work with a limited number of clients at a time to ensure depth, focus, and meaningful impact.