Results of My Work

A selection of work focused on scalable growth systems, measurement clarity, and disciplined execution.

Each case study highlights the constraint, the strategic decision, and the outcome.

Scaling Meta Year Over Year Through Creative Systems

Timeframe: 2025 vs 2024

Meta was a core acquisition channel, but further growth required stronger creative systems and a faster learning cycle to support higher spend.

+161% Spend +262% Purchases -28% CPA +37% ROAS

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Affiliate Program: Cold Start to $800k+ Monthly Revenue

Timeframe: March to December 2025

The brand had no affiliate program prior to onboarding Impact and was heavily dependent on paid social for acquisition.

$800k+ Monthly 50%+ New Customers 6x Lower CPA

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PMAX Restructure to Support Profitable Scale

Timeframe: 2025 vs 2024

Performance Max was being used primarily as a keyword and branded capture tool, limiting incremental growth.

+270% Cost +425% Revenue -38% CPC

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Initial Account Restructure After Hire

Timeframe: First 90 days post-hire vs prior 90 days

The account was stable but constrained in its ability to scale efficiently.

+13% Purchases +18% CTR -12% CPA Stable ROAS

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If you are looking for a senior growth partner who brings clarity, structure, and accountability to paid media, I would love to learn more about your business.

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