Services

I work with established DTC brands that need senior ownership of paid media and growth strategy. My engagements are designed to support long-term, sustainable growth, not short-term optimization.

Most clients work with me on a retainer basis. I also offer limited-scope strategic engagements when there is a clear need for focused direction.

Fractional Paid Media and Growth Lead

Who This Is For

This engagement is designed for brands generating $15M to $30M in annual revenue that are investing meaningfully in paid media and want senior leadership without hiring a full-time executive.

What This Looks Like

I act as an extension of your leadership team, owning paid media strategy and helping guide growth decisions across channels.

Typical responsibilities include:

  • Defining paid media and growth strategy aligned with business goals
  • Setting channel mix, budget direction, and success metrics
  • Building and refining creative testing frameworks
  • Improving attribution, reporting, and decision clarity
  • Partnering with founders, executives, and in-house teams
  • Overseeing agencies or supporting internal execution when needed

Why This Works

This model gives you experienced leadership, clear accountability, and strategic focus without the overhead or risk of a full-time hire.

Strategic Advisory

Who This Is For

This engagement is ideal for founders or leadership teams who already have execution in place but want senior guidance to pressure-test decisions and refine strategy.

What This Looks Like

Strategic advisory engagements are typically structured as regular working sessions focused on clarity and decision-making.

Common focus areas include:

  • Channel and budget strategy
  • Creative direction and testing priorities
  • Attribution and performance measurement
  • Growth planning and forecasting
  • Evaluating agencies, tools, or internal resourcing

This option works well for teams that want experienced perspective without day-to-day involvement.

Audit and Growth Roadmap

Who This Is For

This engagement is best for brands that want a clear, objective view of what is holding growth back and what to focus on next.

What This Looks Like

I review your paid media accounts, performance data, attribution setup, and creative approach to identify constraints and opportunities.

Deliverables typically include:

  • A clear assessment of current performance and structure
  • Key issues limiting efficiency or scale
  • Strategic recommendations and prioritized next steps
  • A growth roadmap tailored to your business stage

This engagement is often used as an entry point to a longer-term partnership, but it is valuable as a standalone project.

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