Affiliate Program: Cold Start to $800k+ Monthly Revenue

Context

The brand had no affiliate program prior to onboarding Impact and was heavily dependent on paid social for acquisition.

Constraint

Without a structured partner channel, growth relied too heavily on paid media, increasing risk and limiting incremental efficiency.

Strategic Decision

Build affiliates as a performance growth channel with clear recruitment, activation, and measurement processes.

What Changed

• Launched the Impact network from a cold start
• Built partner recruitment and activation processes designed for scale
• Prioritized partners driving incremental volume and new customer acquisition

Results

• Reached $100k+ in monthly incremental revenue within 90 days
• Scaled to $800k+ in monthly revenue at peak
• Over 50% of purchases driven by new customers
• Overall CPA approximately 6x lower than other paid channels
• Channel accounts for roughly 10% of total monthly revenue

Why It Matters

Diversifying acquisition reduces dependency risk and improves overall efficiency. This program became a durable growth channel rather than a marginal add-on.